New Homes Shop is a specialist new homes marketing company, providing developers with a source of considerable expertise at every stage of the new homes marketing process. From appraising a potential site, advising on design and specification, to managing every aspect of the sales process, our comprehensive services provide all the benefits of an in-house sales and marketing department without the overheads. Our completed sites page showcases our track record, with every scheme successfully completed within the required time frame and achieving or exceeding the selling prices anticipated at the outset. With our proven track record, we are confident that our experience, expertise and commitment provide a unique service which truly is ‘more than you would expect’.

Meet the Team

Founded on the principle of providing a first rate service to every client, the New Homes Shop team works as a cohesive whole whilst allowing individuals to take the lead in their particular area of expertise. Effective information management and communication within the team and with clients and contacts is fundamental to success.

Kate Harrill


Started New Homes Shop in 1991 after a successful career with Midas Homes (now Linden Homes) and was instrumental in creating and evolving the product. She set up and ran an in-house sales and marketing department dealing with every aspect of the direct sale of new homes from land appraisals onwards. She left to set up an independent company which could offer a number of developers the specialist skills they might otherwise be unable to access without employing several members of staff. With nearly 35 years’ experience in the sale and marketing of new homes, Kate has created a strong team within New Homes Shop.

Emma Hickson


Leads and manages the New Homes Shop operation and has an excellent understanding of the construction process and current regulations, routinely dealing with a wide range of queries which arise during the pre-planning and operational phase of a development. She is able to carry out a market appraisal of a potential new site and is actively involved in considering design detail and appropriate specification for projects liaising with architects and clients. She oversees the on-site sales operation, site presentation, show homes and sales centres as well as the day to day operational aspects of the Company’s activities.

Sandra Waters

Sales Co-Ordinator

Is responsible for producing kitchen designs and adding electrical and heating layouts to site drawings, ensuring that all the right information and updates are distributed to those who need it. She deals with requests for alterations and extras, processes purchaser colour choices and orders finishes for the new homes. By liaising regularly with colleagues, sales staff and clients, she ensures that everyone is working with accurate information at all times. Sandra also oversees advertising and brochure production and maintains the New Homes Shop Website.

Also responsible for both systems and information management as well as ensuring online property portals are kept up to date and display accurate information on the properties being marketed. She maintains the raft of admin systems which underpin the operation of the Company and which allow information to be easily found when needed by clients, purchasers and colleagues, all of who value her attention to detail and professionalism. She is also responsible for monitoring, analysing and maintaining our extensive library of competitor information.